How Nightclubs Are Using WhatsApp Web Version Login and Telegram Chinese
It is, without a doubt, the best way to market an event. For any club promoter and owner there is always the same problem, to have the right information to the right people at the right time. While old-school social media have always been there for people who want to promote or book a night out, but now there’s another way that is far more direct and powerful for promoting and booking an event. The smartest nightclubs are starting to capitalize on both the potential of WhatsApp (Web Version) Login and the global audience of Telegram Chinese communities in an effort to create an unprecedented buzz and drive attendance.
This is a change from broadcasting to mass audiences and then having intimate, one-on-one conversations with those audiences; it’s bringing VIP treatment online long before the first person walks through the door.
The Power of Direct Communication: WhatsApp Web Version Login
That’s the main weapon behind this new promotional toolkit: WhatsApp. That is, having a “Whatsapp Web Version (Login)” instead of an iPhone. Not so complicated since you can access everything on a desktop computer without having to fiddle with a phone that cannot even display the address bar. You can open your chat with the WhatsApp Web Version Login, view all of your messages and share high quality pictures and videos with your contacts.
The strategy is simple, but really effective. Promoters systematically gather contact lists of regular clients, VIPs and potential customers. When the latest event has been confirmed, they don’t just post a graphic online, they send a personal, directly sent message. It can be a text announcement, an elegant video shot by the DJ, or a voice note promoting hype. The key here is the personal touch. The moment you receive a direct message containing a line up or a special offer code, it feels very exclusive to the recipient. With the WhatsApp Web Version Login, a single promoter can efficiently manage hundreds of these personal interactions, so no prospective guest is left unanswered. With the efficiency gained from using the WhatsApp Web Version Login, it was previously impossible to scale this personal touch.
Broadcasting to the World: The Role of Telegram Chinese Channels
While WhatsApp works for individual messaging or small group communication, Telegram is actually more useful at another important activity; its channel service enables promoters to send messages directly to any number of subscribers they wish, and that’s where the idea of Telegram Chinese comes in. There are huge Chinese student / professional communities in many big cities in the world that are avid nightlife consumers and a dedicated Telegram Chinese channel will allow clubs to reach out and actively engage with this very segment without worrying about language barrier or cultural differences with the other channels.
By creating a single channel in English language (based on your club’s location) an organization can also create a Telegram Chinese channel for the community with tailored information in Mandarin. In the Telegram Chinese channel announcements can be made in Chinese, you can promote some specific payment and ticketing options the community uses, such as WeChat Pay. Because the club understands the culture more in this approach you can build a strong following within this persona. From there the entire platform flows very naturally and with more personalization geared to their needs.
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A Synergistic Strategy: Integrating Both Platforms
The real magic happens when clubs connect WhatsApp and Telegram via a combination. Telegram Chinese is the one public voice to get the word out and attract new subscribers (shares, searches, etc. ) and once they are interested the promoter can funnel them into a slightly more exclusive WhatsApp group or list. For example a post in Telegram Chinese would read: “Msg this number on WhatsApp (with code ‘DRAGON’) to subscribe to VIP guest list for Friday. “
This truly provides the combination of the wide reach of Telegram Chinese with the personal and high-touch interaction of the WhatsApp Web Version Login. The promoter, now conveniently using the WhatsApp Web Version Login on his computer, can then move these new VIP contacts over to him, send them a private link for booking a table, and make sure he has everything he needs for a memorable night out. In this way, this creates a powerful marketing funnel that captures interest at scale and turns it into dedicated, well-served patrons.
The Tangible Benefits for Modern Nightclubs
This has two major advantages, firstly the attendance rate. In fact messages sent directly to the club through WhatsApp have a very close 99% open rate, which far exceeds organic reach in the other social media platforms. The second advantage is that you are building a valuable owned audience – so a social media audience which may be lost because of algorithm changes, is actually an asset for the club: a phone number list on WhatsApp, and a subscriber list on Telegram.
Conclusion
Nightclubs have been always at the forefront of a trend— and the adoption of smart digital communication tools by the industry is no different. Sophisticated digital messaging tools like WhatsApp (Web Version: Login) and the global and community-driven reach of Telegram Chinese channels allow promoters to do much more than sell their tickets. They are creating ecosystems that will allow for exclusive, passionate communities that will make a Saturday night event an experience to be reckoned with—a moment that will also guarantee that a party doesn’t just take place at the door—but days out in advance, right in their customers’ palms.
