The Best WhatsApp Bots and How to Integrate Them into Your Business
Artificial intelligence has created excellent tools, many for entertainment and others that provide great support for businesses. Those that have risen to the occasion and even exceeded expectations have been chatbots, efficient programs created to establish fluid communication with different users and consumers. The best thing is that they can be integrated with other applications, improving the level of interaction and production every day.
This is how we know this bot that can work with WhatsApp, the platform preferred by many to process their interactions, as it can improve customer relations, sales, and business scalability. However, this is not the only one on the market.
To give you all the necessary information, we’ll tell you more about chatbots for WhatsApp and the best bots on the market that can improve your company’s communication.
Let’s go for it!
Comparison of the Best Bots for WhatsApp
As we mentioned, chatbots are an excellent option, but they’re not the only ones on the market. Let’s compare the best WhatsApp bots your business can use:
Bots with artificial intelligence vs. bots with predefined flows
Here you can choose between two options: working with artificial intelligence and operating with predefined flows. The first allows you to create fluid and personalized conversations with customers without the need for human intervention, i.e., providing 24/7 support via a bot. The second is more basic; it’s a program that can handle routine inquiries and send frequent messages depending on the situation.
Market-leading platforms
As for WhatsApp bots, there are currently several platforms preferred by many. We recommend WATI, Kommo, and Aivo, programs that enable greater fluidity in conversations, automate various processes, and increase production frequently and in a short period.
Recommendations according to the type of business
Now, beyond the various tools you can choose from, it’s important that they adapt to the type of business you run. Therefore, before hiring or selecting any service, it’s important to evaluate your business and everything it can achieve, and above all, don’t miss the opportunity to take advantage of the trial periods many offer to confirm that it’s the perfect tool for your type of service.
Main Benefits of WhatsApp Chatbots for Sales
Although we’ve seen other types of programs, we can’t deny that choosing chatbots is an excellent option for making a significant difference in your business results. We mention this because of the various benefits they offer, such as:
24/7 availability to answer questions
Agents need a break, but with chatbots, which are rules-based or AI-based, this is unnecessary. Thanks to their capabilities, your customers will never need a response from your company, as this team will provide constant answers 24/7 without the need for human intervention.
Automation of lead generation processes
More than just offering immediate and consistent responses, this program can also automate lead generation processes. This allows companies to manage their lead generation seamlessly and, in turn, increase their conversion rates and, above all, sales, proving once again that it’s a key component for scaling and improving their results.
Reducing operational load for commercial teams
In addition to being wonderful for customers, they’re also excellent for businesses. Chatbots help reduce downtime and the operational burden on sales teams, allowing them to better manage their time and focus on increasing satisfaction and sales.
How to Integrate a Chatbot into Your Business Strategy
Since we’re fans of chatbots, we’ll tell you how to integrate them into your strategy and start enjoying all the benefits we’ve mentioned before:
Steps to configure your bot with WhatsApp Business API
Configuring your bot for the WhatsApp Business API is accomplished in just five steps:
- Access the API: To do this, your company must have the appropriate access and the policies required by the official Meta platform.
- Select your Business Solution Provider (BSP): With this, you will associate the WhatsApp phone number you will use to communicate with customers.
- Choose your chatbot platform: It’s important to choose the one that best suits the type of service you want to provide.
- Develop the conversation logic: that is, create the interactions you want and produce an excellent conversation flow.
- Analyze and test: Once everything is installed and created, all that’s left to do is verify that your strategy is working properly.
How to build a chatbot in Kommo
Integration with CRM and sales systems
Now, to work efficiently, it’s ideal to be able to integrate WhatsApp chatbots with a CRM system. Among our favorites are:
- Kommo: a conversational CRM that offers excellent customer relationships thanks to its ability to personalize every interaction.
- Zoho: Easy-to-use software for small and medium-sized businesses.
- HubSpot: A program available to all businesses aimed at improving customer relationships.
These and other types of software allow your company to generate better results and increase its productivity.
Conclusion: The Future of Sales Is Through Chatbots on WhatsApp
Ultimately, the future lies in the use of WhatsApp chatbots, programs that create better relationships with customers, boost sales results, generate higher levels of satisfaction, produce optimal statistics, and develop greater fluidity in work processes. It’s time for you to join the success team and start taking advantage of everything they have in store for your business.
